Philadelphia, PA · Staff Product Manager
I've led product development through Penn Entertainment's sportsbook evolution — Barstool, ESPN BET, and theScore BET — building betting experiences for millions of users across the U.S. and Canadian markets.
Penn Entertainment · Sportsbook Evolution
Penn Entertainment
Built ESPN BET's search experience from zero — cutting zero-result queries by 35%, nearly doubling search's share of total handle, and growing bet conversion through two years of iteration and a ground-up redesign.
Penn Entertainment
Identified a competitive gap, pitched the concept internally, and built Parlay Lounge from scratch — a curated pre-built parlay experience that became one of the most-used features on ESPN BET and theScore BET, driving meaningful parlay handle and an extraordinary add-to-bet conversion rate.
Penn Entertainment
Conceived and built Spotlight Carousel from scratch — a CMS-driven, full-width homepage feature that surfaces curated betting events with a direct bet-to-betslip flow. During March Madness 2026, Spotlight was the origin point for 50%+ of all bets placed on featured games. Now live across eight sports.
Writing on sportsbook product, AI, and the business of betting. First post coming soon.
Always open to conversations about product, sports betting, and interesting opportunities.